The Early Days.

Plush first opened its doors in Nunawading, Victoria in October 2000. The original concept for Plush or as it was known then, Plush Leather, was to provide customers with designer leather sofas at affordable prices. As one of Australia's first specialist sofa providers, Plush Leather imported leather sofas direct from Italy and Asia, ensuring it had a competitive advantage over design, quality and price.

Following the successful launch of its pilot showroom in Nunawading, Plush Leather opened its flagship showroom in Richmond, Victoria during 2001. Over the next two years the brand consolidated its initial success by opening a further six showrooms in the Victorian towns of Dandenong, Shepparton, Taylors Lakes, Ballarat and Knox. These showrooms were supported by dedicated products, marketing, warehousing, customer service and distribution teams.

Plush made its debut in New South Wales in 2004. Two regional showrooms were opened in Albury and Port Macquarie and three metropolitan showrooms in Crows Nest, Liverpool and Auburn. A distribution centre was set to service these showrooms, ensuring customers in New South Wales received their products as quickly as possible.

2004 was a revolutionary year for Plush.

As the popularity of the Plush Leather range grew customer feedback showed that customers were looking for fabric versions of our quality leather sofas too. Plush then took the natural step of sourcing and introducing fabric options to showroom floors. Plush Leather then became Plush - Think Sofas.

With a new spring in its step, Plush continued its showroom expansion program over 2005 and 2006. Showrooms opened Newcastle and Preston while the first Queensland and South Australian showrooms in Bundall, Gepps Cross, Marion and Mile End. By 2009, Plush had a network of showrooms servicing the eastern states of Australia.

Onwards and Up (and Even Out West).

Whilst continuing to create high quality, hand-crafted sofas, designed for comfort and built to last, Plush hoped to be able to share #PlushComfort with many more Australians.

In 2016, two new showrooms were opened in Queensland, in the homemaker stronghold of Brisbane's Fortitude Valley and all the way up north in Townsville.

Then, in 2017, this dream was further realised when Plush officially went west, with four new showrooms opening in Perth, Western Australia.

In late November 2018, a new showroom opened at North Lakes, in the Moreton Bay region of Brisbane, making it the eighth Queensland showroom. In 2020, we welcomed Caringbah to the Plush family, followed by Toowoomba in 2021.

With a new total of 43 showrooms across the country, Plush continues to build on its reputation as Australia sofas specialist by backing all of our sofas with an amazing 10 Year Peace of Mind Warranty.